Role: Interaction Design Lead, Art Direction
Hershey’s was looking to build social buzz and engage consumers with a fun and innovative sampling experience for the launch of their new candy bar - Cookie Layer Crunch. IPG Media Lab partnered with Universal McCann and Vengo to deliver two interactive vending machines in Radio City Music hall and Hershey Chocolate World in Pennsylvania during the 2016 holiday season.
How it Works
The fun sampling experience created a new way to surprise and delight consumers, allowing them to take a selfie and choose from multiple branded, holiday-themed filters. They will receive their selfie on their phone and a free Hershey’s Cookie Layer Crunch bar as a reward after entering their mobile number. Throughout the digital experience, customers are encouraged to share their holiday photo on social media.