ZIMA Chatbot
ZIMA is back and getting super chatty on Messenger!
ZIMA is a clear malt beverage popular in the 90's. For summer 2017, MillerCoors brought the cult beverage back for a limited run and wanted to amplify the release and learn about the ways customers want to interact with brands.
Role: Interaction Design Lead, Art Direction
〰️
Conversational Design
〰️
Role: Interaction Design Lead, Art Direction 〰️ Conversational Design 〰️
Build pre-launch buzz to remind Gen X’ers that Zima is back and to inspire Millennial to try it. As a part of the MillerCoors Incubator initiative, the objective was to evaluate chat as a tool to increase brand engagement, boost earned media and provide access to consumer data and opinions.
The Hypothesis
Target Consumer
Drinking-age adults with a nostalgic connection to Zima and the 1990s.
I lead the UX design process from concept to delivery, collaborating closely with the client and technical teams to deliver a personality- driven chat experience that’s true to the brand voice.
My Role
design process
why chatbot?
People expect to be able to communicate with brands via messaging platforms, the #1 preferred customer service channel for U.S. customers. Chatbots can help brands deliver a great one-to-one experience at scale.
Dialog
Flow
Role: Interaction Design Lead, Art Direction, Conversation Design
Client: MillerCoors Incubator
Agency: IPG Media Lab
Tags: Conversational UI, Content Design, Chatbot, Innovation